Izhak Musli

Izhak Musli has more than 15 years of extensive leadership and management experience across multiple industries, and is an expert in business processes, operational excellence and using technology as a tool to improve business efficiencies. He has a deep understanding of practice management, having worked with aesthetic practices since 2015. Musli founded and developed two software solutions for the aesthetic industry, both of which have since been acquired. In 2019, Musli joined Symplast as chief revenue officer. In September 2021, Musli joined APX Platform as co-CEO to spearhead the company’s future vision, growth strategy and global expansion.