Medical Spa Show Advisory Board

 
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Sheila Nazarian, MD, Nazarian Plastic Surgery

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Justin Harper, MD, Juvly Aesthetics

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Terri Ross,

Lasky Aesthetics

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Shawna Chrisman, NP, Destination Aesthetics

 
 
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Christina Imes, Rejuvenate Med Spa

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Brandon Robinson, Skin Body Soul Spa

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Matt Billingsley, CoolSprings Laser Aesthetic and Skin Care

 

In 2019 the Medical Spa Show is expanding its educational opportunities. With the input of the industry leaders on the Medical Spa Show Advisory Board, the show now features four simultaneous tracks of education from Friday through Sunday. The curriculum is designed by med spas, for med spas, to provide the best possible education for non-invasive medical aesthetic professionals.


Medical Spa Show 2019 Preliminary Agenda

Friday, February 8, 2019

8-8:20am | Welcome: State and Legal Landscape of the Medical Spa Industry | SPEAKER: Alex R. Thiersch, JD, AmSpa

8:20-8:50am | Discover Why Millennials are Desirable and Necessary for Any Thriving Aesthetic Practice | SPEAKER: Sheila Nazarian, MD

8:50-9:20am | Evolution of the Modern Medical Spa Ecosystem: Where We Are Now and Where We're Headed | SPEAKER: Tim Sawyer, Crystal Clear Digital Marketing

9:20-9:30am | BREAK

9:30-10am | Instagram is Hot in Aesthetics: Fake it Until You Make It? | SPEAKER: Tom Seery, RealSelf

10-10:30am | The Future of Laser is Now | SPEAKER: Jay Burns, MD

10:30-11am |Panel: The Future is Now: Aesthetic Visionaries of Today Talk About the Med Spas of Tomorrow | MODERATOR: Alex R. Thiersch, JD; PANELISTS: Sheila Nazarian, MD; Tim Sawyer; Tom Seery; and Jay Burns, MD

11am-12pm | BREAK: Exhibit Hall Opens

12-1pm | Lunch

1-3pm | Breakout Tracks

Business Building Track

1–1:30pm

The Most Profitable Services for Your Medical Spa SPEAKER: Terri Ross, Lasky Aesthetics and Laser Center

1:30–2pm

Building a Brand By Offering Only One Treatment SPEAKER: Carmen Vanderheiden Brodie and Phil Marandola, The Finery

2–2:30pm

How to Hire the Best People SPEAKER: Bryan Durocher, Durocher Enterprises

2:30–3pm

Promote or Part Ways: How to Manage Challenging Patients SPEAKERS: Bryan and Suzanne Munshower, Beauty Marx

Clinical Track

1-1:30pm

The Science Behind IV Therapy SPEAKER: Steven F. Weiner, MD, IVBar30A

1:30-2pm

Restoring a Youthful Face With Hyaluronic Acid SPEAKER: Rhonda Policandriotes, RN, Rejuvenate Med Spa

2-3pm

Clearing Up the Confusion Regarding Vaginal Rejuvenation

Legal Track

1–1:30pm

Laws and Regulations in the Medical Spa Industry: What You Need to Know SPEAKERS: Bradford E. Adatto, JD, and Michael S. Byrd, JD, ByrdAdatto

1:30–2pm

MSO Structure: How Can a Non-physician Own a Medical Spa Legally? SPEAKERS: Jay D. Reyero, JD, and Michael S. Byrd, JD, ByrdAdatto

2–2:30pm

Want to be a Medical Director at a Medical Spa? Beware SPEAKER: Renee E. Coover, JD, and Jay D. Reyero, JD, ByrdAdatto

2:30–3pm

Top 5 Reasons You’re Going to Get Investigated SPEAKERS: Bradford E. Adatto, JD, and Renee E. Coover, JD, ByrdAdatto

Sponsored Education

1–1:30pm

Sponsored Education by Lutronic

1:30–2pm

Flexibility vs. Affordability: Increase Full Treatment Acceptance SPEAKER: Jean Moody, CareCredit

2–2:30pm

Sponsored Education by Neostrata

2:30–3pm

A New Paradigm for Enhancing the Effectiveness of Topical Products SPEAKER: Cristin Mercer, Environ Skin Care/DermaConcepts USA


3–4pm | BREAK: Visit Exhibit Hall

4–5pm | Breakout Tracks

Business Building Track

4–4:30pm

The 5 Miracles That Must Occur to Bring Patients Into You Practice … and to Keep Them Coming Back SPEAKER: Tim Sawyer, Crystal Clear Digital Marketing

4:30–5pm

Integrating Technology Into Your Consultation and Practice: Why You Should and How To Do It SPEAKER: Justin Harper, MD, Juvly Aesthetics

Clinical Track

4–5pm

Illuminating Medical Aesthetics: Advanced Applications of Low-Level light Therapy in Clinical Practice SPEAKER: Patrick Johnson, Celluma

Legal Track

4–4:30pm

Who Can Do What? Basics of Supervision and Delegation in a Med Spa SPEAKERS: Michael S. Byrd, JD, and Renee E. Coover, JD, ByrdAdatto

4:30–5pm

The FDA Focus: What Do They Really Think About Medical Spas? SPEAKERS: Jay D. Reyero, JD, and Bradford E. Adatto, JD, ByrdAdatto

Sponsored Education

4–4:30pm

Regenerative Medicine in Aesthetics – Revolutionizing the Future of Skin Rejuvenation with Age-repair Defensins SPEAKER: Nikolay Turovets, PhD, DefenAge

4:30–5pm

Partnering for Practice Management Success SPEAKER: Page Piland, Galderma

5-6pm | BREAK: Visit Exhibit Hall

6-7pm | Happy Hour

7-10pm | Opening Night Party


Saturday, February 9, 2019

8-11am | Breakout Tracks

Business Building Track

8–9am

Panel: Medical Aesthetic Leaders: Lessons I've Learned MODERATOR: Alex R. Thiersch, JD; PANELISTS: Shawna Chrisman, Destination Aesthetics; Vic Owoc, MD, Ageless Medical; Marria Pooya, Greenwich Medical Spa; Justin Harper, MD, Juvly Aesthetics; Nicole Strothman, JD, Ideal Image; Annabel Newell, Beverly Hills Rejuvenation Center

9–9:30am

Can You Really Make Money With Injectables? SPEAKER: Shawna Crisman, Destination Aesthetics

9:30–10am

Collaborative Intelligence: 3 Ways Communication Breaks Down During Patient Journies SPEAKER: Avron Rubin, CEO, Clarity Multi Location Platform

10–10:30am

Paying Your Team the Right Way SPEAKER: Dori Soukup, InSPAration Management

10:30–11am

Choosing the Right Vaginal Rejuvenation System for Your Practice

Clinical Track

8–9am

Bio-Stimulating and Autologous Medical Spa Treatments: Stem Cells, Growth Factors and More SPEAKER: Suzanne Munshower, RN, Beauty Marx

9–10am

Microblading Trends and Techniques SPEAKER: Maegen Kennedy, PA-C, Fleek Brows

10–11am

Attracting Millennials to Your Medical Spa? No Sweat! SPEAKER: Scott Gerrish, MD, Bellini Salon and MedEsthetics

Social Media Track

8–9am

The Power of Social Media in Aesthetics SPEAKER: Sheila Nazarian, MD

9–10am

10 Ways to Make Yelp Work For You … For Free SPEAKER: Sara Shikman, Juvly Aesthetics

9:30-10am

A Step-by-Step Approach to Social Media Advertising for the Med Spa SPEAKER: Samuel E. Peek, Incredible Marketing

10–10:30am

Marketing Tactics to Ensure Long-term Patient Loyalty

10:30-11am

Becoming a Social Media Giant: 5 Tips to Increase Your Following SPEAKER: Shelby Miller, RN

Sponsored Education

8–8:30am

TBA

8:30–9am

7 Tips to Effectively Promote Aesthetic Services Online SPEAKERS: Robert Palumbo and Prabhat Dhar, PatientPop

9–9:30am

Clinical and Economic Advantages of Laser Body Contouring SPEAKER: Cynosure, a Hologic Company

9:30–10am

MINT: The Next Generation in Non-Surgical Threadlifting

10–10:30am

Introducing GlycoAla, a Groundbreaking Next- Generation Photo Dynamic Anti-aging Skin Care Product SPEAKERS: Robert Trow and Gary Fundem, MD, Dermaconcepts

10:30–11am

Melanogenesis: Save Our Sun Damaged Skins SPEAKER: Candace Noonan, Environ Skin Care/Dermaconcepts

11am-12pm | BREAK: Visit Exhibit Hall

12-1pm | Lunch

1-3pm | Breakout Tracks

General Session Track

1–2pm

Medical Spa Trends Panel MODERATOR: Alex R. Thiersch, JD; PANELISTS: Terri Ross, Lasky Aesthetics and Laser Center; Brandon Robinson, Skin, Body, Soul; Kathy Taranto, MINT Aesthetics; Christina Imes, Rejuvenate Med Spa; Matt Billingsley, Evolve

2–2:30pm

Operating a Successful IV Therapy Practice SPEAKER: Steven F. Weiner, MD, IVBar30A

2:30–3pm

Purchasing Big Ticket Items for Your Medical Spa SPEAKER: Bryan Munshower, Beauty Marx

Clinical Track

1–2pm

Microneedling: Overview and Demonstration SPEAKER: Thomas Hitchcock, PhD, Bellus Medical

2–3pm

Injectable Techniques and Training

Social Media Track

1–2pm

PANEL: How to Gain Thousands of Social Media Followers … and Why It's Important PANELISTS: Sheila Nazarian, MD; Emerald Gutierrez, RN; Shelby Miller, RN; Alexa Nicholls Costa, NP, and Alexandra Rogers, NP, LexRx

2–2:30pm

Legal Issues and Social Media: What You Should Know SPEAKERS: Bradford E. Adatto, JD, and Renee E. Coover, JD, ByrdAdatto

2:30–3pm

Measuring ROI From Marketing SPEAKER: Jason Tuschman, Red Spot Interactive

Sponsored Education

1–1:30pm

How Start-Up Physicians Built Successful Practices with the Joule Platform SPEAKER: Rebecca Gelber, MD, Sciton

1:30–2pm

Flexibility vs. Affordability: Increase Full Treatment Acceptance SPEAKER: Jean Moody, CareCredit

2–2:30pm

TBA: Sponsored Education by Neostrata

2:30–3pm

Vivace™ RF Microneedling: The Next Generation of Your Skin SPEAKER: Aesthetic Biomedical

3-4pm | BREAK: Visit Exhibit Hall

4-5pm | Breakout Tracks

General Session Track

4–4:30pm

The Ins and Outs of VIP Membership and Loyalty Programs SPEAKER: Brandon Robinson, Skin, Body, Soul

4:30–5pm

How to Pick the Perfect Products for your Med Spa SPEAKER: Robert Trow, DermaConcepts USA

Clinical Track

4–5pm

Correcting Mistakes: Tattoo Removal's Role in Your Medical Spa

Social Media Track

4–4:30pm

Becoming an Influencer: Sell Your Expertise SPEAKER: Dori Soukup, InSPAration Management

4:30–5pm

Hunting for and Partnering With Micro-influencers SPEAKER: Jenny Robinson, Skin, Body, Soul

Sponsored Education

4-4:30pm

Lead Management and Patient Scheduling Best Practices SPEAKER: Jason Tuschman, RedSpot Interactive

4:30-5pm

Win at Patient Retention in a Commoditized Industry SPEAKER: Jason Tuschman, RedSpot Interactive

5–6:30pm | Exhibit Hall Happy Hour

6:30pm | Exhibit Hall Closes


Sunday, February 10, 2019

8-9:30am | Breakout Tracks

Med Spa Business: 101

8–9am

Medical Spa Business Planning 101 SPEAKER: Francis X. Acunzo, Acara Partners

9–9:30am

This Name's Taken: The Importance of Trademark Law in Your Practice SPEAKERS: Michael S. Byrd, JD, and Jay D. Reyero, JD, ByrdAdatto

Advanced Medical Spa Business: 201

8–8:30am

The Anatomy of a $5 Million Med Spa SPEAKER: Kathy Taranto, MINT Aesthetics

8:30–9am

Identifying When and How to Grow Your Medical Aesthetics Business SPEAKER: Brandon Robinson, Skin, Body, Soul

9–9:30am

Medical Spa Franchising Models That Work SPEAKER: Annabel Newell, Beverly Hills Rejuvenation Center

Sales & Staff Training

8–8:30am

Profits That Skyrocket From Retail SPEAKER: Bryan Durocher, Durocher Enterprises

8:30–9am

Why Your Customer Relations Team is the Most Important Role in Your Practice SPEAKER: Kathy Taranto, MINT Aesthetics

9–9:30am

Providing Value, Not Discounts SPEAKER: Terri A. Wojak, True U Education

Social Media 101

8-9am

Social Media Platforms: The 5 W's of Social Media Success SPEAKER: Shelby Miller, RN

9-9:30am

How to Use Social Media to Grow Your Medical Spa SPEAKER: Stanley Okoro, MD, FACS

9:30–9:45am | Break

9:45–11:15am | Breakout Tracks

Medical Spa Business: 101

9:45–10:15am

Developing a Realistic Budget for Your Medical Spa SPEAKER: Wendy Lewis, Wendy Lewis & Co. Ltd.

10:15–10:45am

Medical Spa Insurance: What Coverage Do You Actually Need SPEAKER: Nicolay Turovets, Ph.D., DefenAge

10:45–11:15am

Understanding Your P&L Statement SPEAKER: Bryan Munshower, Beauty Marx

Advanced Medical Spa Business: 201

9:45–10:15am

Closing the Loop: Valuing and Selling Your Medical Spa SPEAKER: Louis Frisina

10:15–11:15am

Pricing Psychology and Menu Design SPEAKER: Rebecca Gelber, MD, Tahoe Aesthetic Medicine

Sales & Staff Training

9:45–11:15am

The Consultation: A How-to Guide and Demo SPEAKER: Terri Ross, Lasky Aesthetics and Laser Center

Social Media 101

9:45-10:45am

PANEL: Social Media Posting 101: Success Strategies for the Top Social Media Platforms PANELISTS: Emerald Gutierrez, RN; Shelby Miller, RN; Alexa Nicholls Costa, NP, and Alexandra Rogers, NP, LexRx; Phil Marandola, The Finery

10:45-11:15am

Medical Spa Buzz Words: Creating Click-worthy Content for Social Media SPEAKER: Emerald Gutierrez, RN

11:15–11:30am | Break

11:30am–12pm | Breakout Tracks

Medical Spa Business: 101

11:30am–12pm

Making Med Spa Menu Magic SPEAKER: Terri A. Wojak, True U Education

Advanced Medical Spa Business: 201

11:30am–12pm

Developing a Successful Exit Strategy SPEAKER: David Mandell, OJM Group

Sales & Staff Training

11:30am–12pm

How to Host an Incredibly Successful Event SPEAKERS: Kathy Taranto, MINT Aesthetics

Social Media 101

11:30am-12pm

Think Like a Storyteller: Secrets to Making Powerful Video Content

12pm | End of 2019 Medical Spa Show


General Registration is Now Open!