Medical Spa Show 2020 Agenda

In 2020 the Medical Spa Show is expanding its educational opportunities. With the input of the industry leaders, the show now features five simultaneous tracks of education from Friday through Sunday. The curriculum is designed by med spas, for med spas, to provide the best possible education for non-invasive medical aesthetic professionals.


All exhibitors, sessions, speakers and times are subject to change without notice.


Thursday Pre-Show Education is optional to attend and available at no extra charge to registered MSS2020 attendees. However, the education is first-come, first-serve, and space in each session is limited. If you wish to attend, you will need to confirm your session selection in the online registration form. Registration is required to attend any Thursday pre-show education session. You can change your pre-show session in the online registration form until Sunday, January 26, 2020, if space is available. You cannot change your registration on the day of pre-show education, and you cannot attend any session you are not registered for, even if the session you chose has already ended. Names will be checked at the door.

For Friday-Sunday education, we also ask that you sign up for any sessions you wish to attend in the online registration form for planning purposes. You may switch between sessions at any time during the event as long as a session is not over capacity. If a session reaches capacity and you are not registered, you will be asked to find another session to attend.



Thursday, January 30, 2020

8 am-12 pm | Pre-Show Education: CEO Training: Growing Your Medical Spa in 2020 and Beyond Presented by Crystal Clear

8 am-4:30 pm | Pre-Show Education: Full-day Injector Training Presented by Galderma

9 am-12 pm | Pre-Show Education: Innovative Aesthetic Technologies for the Face and Body—CoolSculpting and SkinMedica Workshop Presented by Allergan

4:30-7 pm | AmSpa Members-only Meeting and Reception sponsored by Allergan


Friday, January 31, 2020

8-8:30 am | Welcome: State and Legal Landscape of the Medical Spa Industry

8:30-9:25 am | Legal Panel: The Houston Med Spa Arrests - What Happened and What Does It Mean for Your Medical Spa?

9:25-9:45 am | It Starts with Strong Leadership: Top 10 Steps to Create a World-Class Culture

9:45-10:05 am | Building Your Audience Through Purpose-driven Practices

10:05-11 am | PANEL: Best Practices of All-star Medical Spa Owners

11 am-12 pm | BREAK: Exhibit Hall Opens

12-1 pm | Lunch

1:05-2:40 pm | Breakout Tracks

The Business of Med Spas

1:05–1:30 pm

Staying Competitive in the Era of Discounts

1:40–2:05 pm

Compensation Models and Structures to Pay Your Team

2:15–2:40 pm

Making Dollars and Cents of Your Financial Statements

Clinical Practice and Technique: Today's Clinical Landscape

1:05-1:30 pm

Non-invasive Body Contouring and Skin Tightening

1:40-2:40 pm

PANEL: Up and Coming Treatment Trends: The Good, the Bad and the Ugly

The Law of Medical Spas

1:05–2:40pm

Legal 101: The Basics of Compliance--Medical Spa Formation and Ownership; Consultation and Treatment Plan; Delegation and Supervision

Marketing & Social Media

1:05-1:30 pm

Hey Alexa: Where is the Nearest Med Spa?

1:40-2:05 pm

Building and Marketing the Best Service and Product Bundles

2:15-2:40 pm

Community Over Competition: We Are Stronger Together

Sponsored Education

1:05–1:30 pm

The Cosmetic Path to Purchase—How Consumers Choose Minimally Invasive and Skin Care Treatments


1:05–1:30 pm

Sponsored Education by Galderma

1:40–2:05 pm

Sponsored Education by Patient Now


1:40–2:05 pm

Advanced Methods of Enhancing the Efficacy of Topical Products

2:15–2:40 pm

The Tool That Allows You to Build and Foster Patient Relationships Using Technology


2:15–2:40 pm

Sponsored Education by BTL Aesthetics

2:45–3:45 pm | BREAK: Visit Exhibit Hall

3:50–5:25 pm | Breakout Tracks

The Business of Medical Spas

3:50–4:15 pm

10 Critical Steps to Developing and Launching a Medical Spa

4:25–4:50pm

Why Combining Inner Wellness and Outer Beauty is the Future of Medical Spas

5–5:25 pm

Asset Protection 101: What Every Medical Spa Owner Should Know

Clinical Practice and Technique: Today's Clinical Landscape

3:50-4:15 pm

Assessing and Treating the Aging Face

4:25-4:50 pm

Top Trends in Laser and Light Therapy

5-5:25 pm

Incorporating Safe Injectables Into Your Medical Spa

The Law of Medical Spas

3:50-5:25 pm

Legal 201: Patient Privacy; Medical Spa Advertising; Kickbacks and Compensation; Dealing with an Angry Patient; and
Social Media Law

Marketing & Social Media

3:50-4:15 pm

Master of One: Injectables—Pearls of Innovation + Marketing

4:25-4:50 pm

360-degree Patient Engagement

5-5:25 pm

The Crazy World of Live Facebook Surgeries and Procedures

Sponsored Education

3:50–4:15 pm

Sponsored Education by Cynosure



3:50–4:15 pm

Regenerative Aesthetics—Biologics, PRP, Peptides and Stem Cells

4:25–4:50 pm

Sponsored Education by Epionce



4:25–4:50 pm

The Gold Standard in Korea: MINT PDO Threads—The Next Generation of Minimally Invasive Facial Rejuvenation

5-5:25 pm

Boost Your Results and Advance Your Business—What You Should Know About Low-level Light Therapy, Nitric Oxide and Wellness


5-5:25 pm

Own Your Future, Own Your Marketing

5:30-6:30 pm | BREAK: Visit Exhibit Hall

6:30-7:30 pm | Happy Hour sponsored by Merz

7:30-10:30 pm | Opening Night Party



Saturday, February 1, 2019

8-9 am | Breakfast

8-9 am | Expo Hall Open

9-11:10 am | Breakout Tracks

The Business of Medical Spas

9–9:25 am

The 7 Steps to a Successful Patient Experience

9:35–10 am

Building and Selling Effective VIP Programs for Your Business

10:10–10:35 am

How to Stay Out of the Crosshairs with Online Reviews

10:45–11:10 am

Creating and Keeping a Powerful Team the Right Way

Clinical Practice and Technique: Injectables

9–10 am

The All Star Injector Panel: Tips and Tricks from Today's Top Injectors

10:10–10:35 am

How to Choose a Hyaluronic Acid (HA) Filler

10:45–11:10 am

Pre-and-Post Skin Care that Support Injectable Treatments with Demo

Clinical Practice and Technique: Rejuvenating Technologies

9–9:25 am

Advancements in CO, Laser Technology and Treatment Applications

9:35-10 am

Building and Operating a Successful IV Therapy Practice

10:10-10:35 am

Technology Advancements in Aesthetics

10:45-11:10 am

Low Level Light Therapy: A Novel Approach to Post-surgical and Ablative LASER Pain and Wound-healing

Marketing & Social Media

9–9:25 am

The Anatomy of a Hyper-focused Brand—Creating and Cultivating in Aesthetics

9:35-10 am

How to have a Six Figure Sales Event to Boost Net Profit

10:10-10:35 am

Facebook and Instagram Advertising: How to Avoid Rejection and Improve Results

10:45-11:10 am

The Power of 1%

Sponsored Education

9–9:25 am

Sponsored Education by Lutronic

9:35-10 am

Patient Retention Is a Process, Not a Theory

10:10-10:35 am

Sponsored Education by Allergan

10:45-11:10 am

Lift, Definition, and Collagen Stimulation with Radiesse




9–9:25 am

Nordlys Device—How Light Changes Everything

9:35-10 am

Sponsored Education by Aesthetics Biomedical

10:10-11:10 am

Earning New Revenue Through Unmet Aesthetic Conditions With Combination Therapies

11:10 am-12:10 pm | BREAK: Visit Exhibit Hall

12:10-1:10 pm | Lunch

1:15-5:30 pm | Breakout Tracks

The Business of Medical Spas

1:15–1:40 pm

Making 15k a Day With Injectables

1:50–2:15 pm

Key Behaviors of Top Aesthetic Providers and Managers

2:25–2:50 pm

Using Data to Build Promotions, Events and Discounts That Protect Your Profit Margin

Clinical Practice and Technique: Injectables

1:15–1:40 pm

Assessing and Treating Facial Asymmetry with Injectable Therapies

1:50–2:50 pm

The Perfect Lips with Demo

Clinical Practice and Technique: Rejuvenating Technologies

1:15–1:40 pm

The Latest on PRP and PRF Procedures

1:50–2:15 pm

PDO Threads: Techniques and Applications

2:25–2:50 pm

Emerging Microneedling Applications for the Medical Spa

Marketing & Social Media

1:15–1:40 pm

A Picture Speaks a Thousand Words: How Consistent, Standardized Photos Can Improve Your Practice

1:50–2:15pm

Marketing to Millennials: Strategies to Capture Today’s Fastest-Growing Group of Consumers

2:25–2:50 pm

How I Made $1 Million in Revenue From Instagram

Sponsored Education

1:15–1:40 pm

Your New Hair Clinic—From Solutions to Surgery


1:15–1:40 pm

Time to Impact

1:50–2:15pm

Deciphering Light Therapy for the Medical Spa


1:50–2:15pm

Sponsored Education by Senté

2:25-2:50 pm

Introducing GlycoAla—A Revolutionary Light-activated Photodynamic Product

2:50-3:50 pm | BREAK: Visit Exhibit Hall

3:55-5:30 pm | Breakout Tracks

The Business of Medical Spas

3:55–4:55 pm

PANEL: The Business, Legal and Financial Aspects of MSOs

5:05–5:30 pm

Reputation Management and Dealing with Difficult Patients

Clinical Practice and Technique: Injectables

3:55–4:55 pm

Jawline Sculpting Techniques with Demo

5:05–5:30 pm

Generation Injectables

Clinical Practice and Technique: Rejuvenating Technologies

3:55-4:20pm

Combining Lasers, Threads and Injectables for Maximal Non-Surgical Results

4:30-4:55 pm

Four Generations of Stem Cell Care

5:05-5:30 pm

How to Manage Treatment Complications in the Medical Spa

Marketing & Social Media

3:55-4:55 pm

PANEL: The Freshest Tips and Tricks for Social Media Today

5:05-5:30 pm

Legal Pitfalls Surrounding Social Media Influencers

5:30-6:30 pm | Drinks with the Exhibitors/Expo Hall Close



Sunday, February 2, 2020

8-9:35 am | Medical Spa University

The Med Spa Mini-MBA

8–9 am

Drafting a Medical Spa Business Plan

9:10–9:35am

Using Data and KPIs to Run a Successful Medical Spa

Growth, Success and Exit Strategies

8–9 am

PANEL: How I Built It: Aesthetic Entrepreneurs Talk About What It Took to Get Where They are Now

9:10–9:35 am

Expanding Your Medical Spa While Keeping Your Brand Intact

Front Office/Team Training

8–9:35 am

Sales Training for Your Medical Spa: Tips and Tricks on Powerful Consultations, Conversion Techniques and More That Will Result in More Business

Social Media 101

8-8:25 am

How Do You Become a Social Media Influencer in Your Community?

8:35-9 am

The Power of Visual Storytelling on Social Media

9:10-9:35 am

Help! I’m an Instagram Newbie

9:40–9:55 am | Break

10 am–12:10 pm | Medical Spa University

The Med Spa Mini-MBA

10–11 am

Understanding Basic Financial Reports All Successful Medical Spas Need

11:10–11:35 am

Creating your Annual Marketing Plan in One Hour

11:45 am–12:10 pm

Leadership and Its Role in Medical Spa Success

Growth, Success and Exit Strategies

10-10:25 am

Hope is Not a Strategy: Keys to a Thriving Aesthetic Practice

11:10 am–12:10 pm

PANEL: A Peek Behind the Curtain of Medical Spa Investing

10:35-11 am

What to Consider and Expect When Selling Your Medical Spa

Front Office/Team Training

10-10:25 am

Your Role in Skyrocketing Retail Revenue

10:35-11 am

Become a Front Desk Rockstar!

11:10-11:35 am

Patients With Personality: Establishing Successful Relationships With All Types of Med Spa Characters

11:45 am-12:10 pm

Patient Retention Techniques: The Power of Repeat Patients for Your Business's Growth

Social Media 101

10-11 am

PANEL: Social Media 101

11:10-11:35 am

The Process Behind a Compelling Social Media Account

11:45 am-12:10 pm

Tea Time with Botox Josh: All Things Social Media

12:30–3:30 pm | Live Cadaver Training: Facial Anatomy Course (Additional Fee)


General Registration is Now Open!


All exhibitors, sessions, speakers and times are subject to change without notice.