In 2020 the Medical Spa Show is expanding its educational opportunities. With the input of the industry leaders on the Medical Spa Show Advisory Board, the show now features five simultaneous tracks of education from Friday through Sunday. The curriculum is designed by med spas, for med spas, to provide the best possible education for non-invasive medical aesthetic professionals.


ALL SESSION TOPICS, TITLES AND SPEAKERS ARE SUBJECT TO CHANGE.


Medical Spa Show 2020 Agenda

Thursday, January 30, 2020

8 am-12 pm | Pre-Show Education: CEO Training: Growing Your Medical Spa in 2020 and Beyond sponsored by Crystal Clear Digital Marketing

4:30-7 pm | AmSpa Members-only Registration/Badge Pickup Reception sponsored by Allergan

Friday, January 31, 2020

8-8:30 am | Welcome: State and Legal Landscape of the Medical Spa Industry

8:30-9:25 am | Legal Panel: The Houston Med Spa Arrests - What Happened and What Does It Mean for Your Medical Spa? |

9:25-9:45 am | It Starts with Strong Leadership: Top 10 Steps to Create a World-Class Culture

9:45-10:05 am | | The Psychology of Selling: Hacks to Get Your Team to Seal the Deal

10:05-11 am | PANEL: Best Practices of All-star Medical Spa Owners

11 am-12 pm | BREAK: Exhibit Hall Opens

12-1 pm | Lunch

1:05-2:40 pm | Breakout Tracks

The Business of Med Spas

1:05–1:30 pm

Staying Competitive in the Era of Discounts

1:40–2:05 pm

Compensation Models and Structures to Pay Your Team

2:15–2:40 pm

Top Tips for Running a Profitable Medical Spa

Clinical Practice and Technique: Today's Clinical Landscape

1:05-1:30 pm

What's New in Energy-based Treatments

1:40-2:40 pm

PANEL: Up and Coming Treatment Trends: The Good, the Bad and the Ugly

The Law of Medical Spas

1:05–2:40pm

Legal 101: The Basics of Compliance--Medical Spa Formation and Ownership; Consultation and Treatment Plan; Delegation and Supervision

Marketing & Social Media

1:05-1:30 pm

Hey Alexa: Where is the Nearest Med Spa?

1:40-2:05 pm

Building and Marketing the Best Service and Product Bundles

2:15-2:40 pm

#Millennials: Insights Into Their Most Desired Treatments and Why

Sponsored Education

1:05–1:30 pm

Sponsored Education by CareCredit


1:05–1:30 pm

Sponsored Education by Galderma

1:40–2:05 pm

Sponsored Education by Patient Now


1:40–2:05 pm

Sponsored Education by Environ/DermaConcepts

2:15–2:40 pm

Sponsored Education by Weave


2:15–2:40 pm

Sponsored Education by BTL Aesthetics


2:45–3:45 pm | BREAK: Visit Exhibit Hall

3:50–5:25 pm | Breakout Tracks

The Business of Medical Spas

3:50–4:15 pm

Reputation Management and Dealing with Difficult Patients

4:25–4:50pm

Medical Spa Design: The Power of Looks and Layout in a Medical Spa

5–5:25 pm

Asset Protection 101: What Every Medical Spa Owner Should Know

Clinical Practice and Technique: Today's Clinical Landscape

3:50-4:15 pm

Clinical Study on Neurotoxins

4:25-4:50 pm

Body Contouring and Sculpting

5-5:25 pm

Incorporating Safe Injectables Into Your Medical Spa

The Law of Medical Spas

3:50-5:25 pm

Legal 201: Patient Privacy; Medical Spa Advertising; Kickbacks and Compensation; Dealing with an Angry Patient; and
Social Media Law

Marketing & Social Media

3:50-4:15 pm

Effective and Innovative Marketing for Facial Injectables and Lip Fillers

4:25-4:50 pm

How I Made $1 Million in Revenue From Instagram

5-5:25 pm

The Crazy World of Live Facebook Surgeries and Procedures

Sponsored Education

3:50–4:15 pm

Sponsored Education by Cynosure


3:50–4:15 pm

Sponsored Education by DefenAge

4:25–4:50 pm

Sponsored Education by Epionce


4:25–4:50 pm

Sponsored Education by Hans Bio Med

5-5:25 pm

Sponsored Education by LightStim


5-5:25 pm

Sponsored Education by Red Spot

5:30-6:30 pm | BREAK: Visit Exhibit Hall

6:30-7:30 pm | Happy Hour sponsored by Merz

7:30-10:30 pm | Opening Night Party


Saturday, February 1, 2019

8-9 am | Breakfast

8-9 am | Expo Hall Open

9-11am | Breakout Tracks

The Business of Medical Spas

9–9:25 am

What Key Performance Indicators (KPIs) Should I Be Looking at to Track Success?

9:35–10 am

Building and Selling Effective VIP Programs for Your Business

10:10–10:35 am

How to Stay Out of the Crosshairs with Online Reviews

10:45–11:10 am

The 7 Steps to a Successful Patient Experience

Clinical Practice and Technique: Injectables

9–10 am

The All Star Injector Panel - Tips and Tricks from Today's Top Injectors

10:10–10:35 am

Injectable Tips and Tricks with Demo

10:45–11:10 am

Pre and Post Skin Care that Support Injectable Treatments with Demo

Clinical Practice and Technique: Rejuvenating Technologies

9–9:25 am

Low Level Light Therapy: A Novel Approach to Post-surgical and Ablative LASER Pain and Wound-healing

9:35-10 am

Skin Tightening using Radiofrequency with Demo

10:10-10:35 am

Combining Medical Spa Treatments for Sexual Health

10:45-11:10 am

Operating a Successful IV Therapy Practice

Marketing & Social Media

9–9:25 am

Creating a Powerful and Compelling Brand Through the Power of Social Media

9:35-10 am

How to have a Six Figure Sales Event to Boost Net Profit

10:10-10:35 am

Social Media Advertising for the Med Spa

10:45-11:10 am

Visual Storytelling on Social Media How to Get Booked Months in Advance

Sponsored Education

9–9:25 am

Sponsored Education by Lutronic


9–9:25 am

Sponsored Education by Candela

9:35-10 am

Sponsored Education by Red Spot Interactive


9:35-10 am

Sponsored Education by Aesthetics Biomedical

10:10-10:35 am

Sponsored Education by Allergan

10:45-11:10 am

Sponsored Education by Merz

11:10 am-12:10 pm | BREAK: Visit Exhibit Hall

12:10-1:10 pm | Lunch

1:15-5:30 pm | Breakout Tracks

The Business of Medical Spas

1:15–1:40 pm

Making 30k a Day With Injectables

1:50–2:15 pm

Key Behaviors of Top Aesthetic Providers and Managers

2:25–2:50 pm

Under the Hood: How to Negotiate With Laser Reps and Get What You Want

Clinical Practice and Technique: Injectables

1:15–1:40 pm

Ingredients to Use for Injectable Best Results

1:50–2:50 pm

The Perfect Lips With Demo

Clinical Practice and Technique: Rejuvenating Technologies

1:15–1:40 pm

The Latest on PRP and PRF Procedures

1:50–2:15 pm

Using Lymphatic Health to Improve Medical Aesthetic Procedures

2:25–2:50 pm

Laser Trends for Facial Rejuvenation

Social Media & Marketing

1:15–1:40 pm

A Picture Speaks a Thousand Words: How Consistent, Standardized Photos Can Improve Your Practice

1:50–2:15pm

Marketing to Millennials: Strategies to Capture Today’s Fastest-Growing Group of Consumers

2:25–2:50 pm

When Social Media Advertising is Just What the Doctor Ordered (and When It's Not)

2:50-3:50 pm | BREAK: Visit Exhibit Hall

3:55-5:30 pm | Breakout Tracks

The Business of Medical Spas

3:55–4:55 pm

PANEL: The Business, Legal and Financial Aspects of MSOs

5:05–5:30 pm

How to Hire the Best People for the Best Practice Possible

Clinical Practice and Technique: Injectables

3:55–4:55 pm

Jawline Sculpting Techniques with Demo

5:05–5:30 pm

Defining the Upper Third of the Face With Injectables

Clinical Practice and Technique: Rejuvenating Technologies

4-4:25pm

Emerging Microneedling Applications for the Medical Spa

4:30-4:55 pm

Clinical Practice and Technique: Rejuvenating Technologies

5:05-5:30 pm

PDO Thread Update and Approach

Social Media & Marketing

3:55-4:55 pm

PANEL: The Freshest Tips and Tricks for Social Media Today

5:05-5:30 pm

Legal Pitfalls Surrounding Social Media Influencers

5:30-6:30 pm | Drinks with the Exhibitors/Expo Hall Close


Sunday, February 2, 2020

8-9:35 am | Medical Spa University

The Med Spa Mini-MBA

8–9 am

Drafting a Medical Spa Business Plan

9:10–9:35am

Using Data and KPIs to Run a Successful Medical Spa

Growth, Success and Exit Strategies

8–9 am

PANEL: How I Built It: Aesthetic Entrepreneurs Talk About What It Took to Get Where They are Now

9:10–9:35 am

Expanding Your Medical Spa While Keeping Your Brand Intact

Front Office/Team Training

8–9:35 am

Sales Training for Your Medical Spa: Tips and Tricks on Powerful Consultations, Conversion Techniques and More That Will Result in More Business

Social Media 101

8-8:25 am

How to Leverage Authenticity to Keep your Brand Relevant on Social Media

8:35-9 am

Social Strategy: What Posts Perform Best

9:10-9:35 am

Help! I’m an Instagram Newbie

9:40–9:55 am | Break

10 am–12:10 pm | Medical Spa University

The Med Spa Mini-MBA

10–11 am

Understanding Basic Financial Reports All Successful Medical Spas Need

11:10–11:35 am

Creating your Annual Marketing Plan in 1 Hour

11:45 am–12:10 pm

Leadership and Its Role in Medical Spa Success

Growth, Success and Exit Strategies

10-10:25 am

Hope is Not a Strategy: Keys to a Thriving Aesthetic Practice

11:10 am–12:10 pm

PANEL: A Peek Behind the Curtain of Medical Spa Investing

10:35-11 am

Selling your Business? Buckle up!

Front Office/Team Training

10-10:25 am

Become a Front Desk Rock Star!

10:35-11 am

Your Role in Skyrocketing Retail Revenue

11:10-11:35 am

Patient Retention Techniques: The Power of Repeat Patients for Your Business's Growth

11:45 am-12:10 pm

Patients With Personality: Establishing Successful Relationships With All Types of Med Spa Characters

Social Media 101

10-11 am

PANEL: Social Media 101

11:10-11:35 am

The Process Behind a Compelling Social Media Account

11:45 am-12:10 pm

How Do you Become a Social Media Influencer in Your Community?


General Registration is Now Open!