Thursday, FEBRUARY 7TH, 2019

The Medical Spa Show offers three full-day pre-show education tracks. These tracks require additional registration, so be sure to add the ticket option to your Medical Spa Show ticket purchase. If you have already registered for The Medical Spa Show, you may still sign up separately for these tracks.

CEO Training: Growing Your Medical Spa in 2019 and Beyond

Click here for more info.

Galderma Full-day Injectable Training

Click here for more info.

Full-day Microblading Training

Click here for more info.



General Session (Level 3 - Primrose Ballroom)

8-8:20am | Welcome: State and Legal Landscape of the Medical Spa Industry

Speaker: Alex Thiersch, JD,

Founder and Director of the American Med Spa Association

The medical spa industry has become an industry unto itself that needs its own definition, its own resources, and its own data. It can no longer be considered a subset of plastic surgery or cosmetic dermatology, especially because more than 70% of the doctors in this industry are non-core. And while there is a growing overlap with the spa industry in terms of customer service and marketing, medical spas have vastly different price points, more advanced available technology, and unique legal and regulatory challenges. It is an industry that, by itself, generates nearly $4 billion in revenue a year; that has doubled in size during the past five years; and that projects to double again by 2020 is clearly worthy of its own categorization.

8:20-8:50am | Discover Why Millennials are Desirable and Necessary for Any Thriving Aesthetic Practice

Speaker: Sheila Nazarian, MD,

Nazarian Plastic Surgery, Spa26, The Skin Spot, and Nazarian Institute

Beverly Hills, California

Learn tips and tricks from the incredibly successful and trend-setting plastic surgeon, Sheila Nazarian, MD, on how to attract and maintain the Millennial patient.

8:50-9:20 | Evolution of the Modern Medical Spa Ecosystem: Where We Are Now and Where We're Headed

Speaker: Tim Sawyer

President and Co-founder of Crystal Clear Digital Marketing

It's no secret that the current medical spa and aesthetic space is growing at an exponential rate with no signs of slowing down. Discover the evolution of modern consumer behavior, and the marketing transitions that must take place in every aesthetic practice to attract, convert and retain a future patient base with an unlimited shelf life.

9:30-10am | Instagram is Hot in Aesthetics: Fake it Until You Make It?

Speaker: Tom Seery

Founder and CEO of RealSelf

With Instagram dominating today’s social media conversations, people considering cosmetic procedures or searching for providers make quick decisions based on images, skipping right over your credentials, experience, and website. Maximize your social media reach and online efforts with the latest consumer trends and incredible insights so you control your first impressions.

10-10:30am | The Future of Laser is Now

Speaker: Jay Burns, MD,

EpiCentre and Dallas Medical Skin Solutions

Dallas, Texas

Learn from one of the top plastic surgeons in the country about the current state of laser technology and usage, and how it promises to continue trend-setting and providing incredible results with new modalities in the future

10:30-11am | Panel - The Future is Now: Aesthetic Visionaries of Today Talk About the Med Spas of Tomorrow

Moderator: Alex Thiersch, JD, Founder and Director of the American Med Spa Association

Panelists: Sheila Nazarian, MD; Tim Sawyer, Crystal Clear Digital Marketing; Tom Seery, RealSelf; and A. Jay Burns, MD

Breakout Sessions (Plaza Level, Orovada Ballroom)

Business Track

1-1:25pm | The Most Profitable Services for Your Medical Spa

Speaker: Terri Ross,

Managing Partner, Lasky Aesthetics & Laser Center

Beverly Hills, California

Discover the core fundamental treatments that have high consumer demand, and that yield incredible patient results and revenue. These are the treatments you must have on your menu!

1:30-1:55pm | Building a Brand By Offering Only One Treatment

Speakers: Carmen Vanderheiden Brodie and Phil Marandola,

The Finery

Pennsylvania, Massachusetts, New York, Maine

In this session, learn how to grow your medical aesthetic brand by offering a niche treatment. Carmen and her team built an incredibly successful tattoo removal business, Tataway, and it later evolved into The Finery. Find out her main lessons learned, as well as tips and tricks to enjoy this growth for your business.

2-2:25 pm | How to Hire the Best People

Speaker: Bryan Durocher

Founder and President of Durocher Enterprises

Hire right the first time so you can manage with ease. This informative session will provide you with the essential tools to build and maximize your team’s potential.

  • Discover key interview techniques to determine which people are right for you.

  • Learn a fool-proof three-step interview process.

  • Learn how to set clear expectations and boundaries right from the start.

This program is a must for any medical spa leader who wants long-term retention and to take their business to the next level.

2:30-2:55 pm | Promote or Part Ways: How to Manage Challenging Patients

Speakers: Bryan and Suzanne Munshower, RN,

Beauty Marx

Doylestown, Pennsylvania

It is inevitable that you will have patients with unrealistic goals or who are disruptive to your practice.  Learn how to identify a risky patient during the consult, enable a graceful exit and identify opportunities to turn a troubled relationship around.

4-4:25 pm | The 5 Miracles That Must Occur to Bring Patients Into You Practice … and to Keep Them Coming Back

Speaker: Tim Sawyer,

President and Co-founder of Crystal Clear Digital Marketing

Several factors exist that separate average aesthetic practices from the great ones. There must be strong leadership, a commitment to growth, effective marketing strategies in place and a world- class service culture that is consistently kept throughout. Discover the five steps of online lead conversion, and learn why your staff plays the most important role when converting a new opportunity into a long-term, paying patient.

4:30-4:55pm | Integrating Technology Into Your Consultation and Practice: Why You Should and How To Do It

Speaker: Justin Harper, MD,

Juvly Aesthetics

Ohio, New York, Florida

Some of the most important parts of a successful medical spa business are the systems used to learn, grow and scale. In this session, Dr. Harper will share the five steps he took to incorporate technology into his practice that has allowed him to scale to 11 locations and more than 30 providers in three years. Learn how to implement these in a successful and relatively low-stress way.

Clinical Track

1-1:25pm | The Science Behind IV Therapy

Speaker: Steven F. Weiner, MD,


Grayton Beach, Florida

In this session, Dr. Steven F. Weiner will discuss the commonly used ingredients in IV therapy treatments, including the history and science of IV therapy. Indications and clinical outcomes will also be addressed, and a video demo will be shown.

1:25-1:55pm | Restoring a Youthful Face With Hyaluronic Acid

Speaker: Rhonda Policandriotes, RN,

Rejuvenate Med Spa

Oakbrook, Illinois

Discover new and innovative techniques using hyaluronic acid to restore your patients’ youthful looks from Rhonda Policandriotes, RN. In this can’t-miss talk, Policandriotes shares tips and tricks from her years of expertise on how to utilize fillers to give patients’ the looks they are seeking.

2–2:55pm | Clearing Up the Confusion Regarding Vaginal Rejuvenation

Speaker: tba

In this session, attendees will learn the science behind various vaginal rejuvenation devices, when these treatments can be used and best-practices for the treatment technique. Attendees will also learn how vaginal rejuvenation can be used compliantly in their medical aesthetic practices or medical spas.

4-4:55pm | Illuminating Medical Aesthetics: Advanced Applications of Low-Level light Therapy in Clinical Practice

Speaker: Patrick Johnson,


It is common knowledge that light therapy, using deeply penetrating red wavelengths, can activate fibroblasts, increasing collagen and elastin production to effectively treat fine lines and wrinkles. But did you know that low-level light therapy (LLLT) utilizing light-emitting diodes (LEDs) is based on NASA research, and has been proven to treat and heal wounds, reduce inflammation, kill bacteria, and increase micro-circulation from the surface of the skin to 25 mm below? With no little or side effects, LEDs can be used as a stand-alone, or as an adjunctive treatment, following most medical aesthetic and surgical procedures to enhance outcomes and decrease patient downtime. This presentation will supply an understanding of the science and technology related to LED technology and how to successfully integrate light therapy in a medical aesthetic practice.

Legal Track

1-1:25pm | Laws and Regulations in the Medical Spa Industry: What You Need to Know

Speakers: Bradford E. Adatto, JD, and Michael S. Byrd, JD,


This presentation will focus on how the ownership, supervision and delegation, and operations of medical spas has challenged the medical aesthetic industry, as the laws have historically been misunderstood or ignored. This session includes real-world enforcement examples and pinpoints sources of risk affecting medical spas and other aesthetic centers.

1:30-1:55pm | MSO Structure: How Can a Non-physician Own a Medical Spa Legally?

Speakers: Jay D. Reyero, JD, and Michael S. Byrd, JD,


This presentation will focus on the corporate practice of medicine doctrine, and medical and nursing board regulations about the ownership and operations of medical spas, which has historically been misunderstood or ignored. Learn about real-world enforcement examples, sources of risk affecting medical spas, and how to compliantly own and operate medical spas as non-medical providers.

2-2:25pm | Want to be a Medical Director at a Medical Spa? Beware

Speakers: Renee E. Coover, JD, and Jay D. Reyero, JD,


The aesthetic medicine environment has become an attractive option for physicians looking for more lucrative and flexible jobs. However, being an owner and medical director in a medical spa or aesthetic center is not always the “easy” path physicians envision. This presentation will explore the opportunities, the obligations and the risks associated with becoming a medical director in a medical spa setting. The discussion will focus on the different laws and regulations that intersect to govern the ownership, supervision and delegation aspects of the medical director role.

2:30-2:55pm | Top 5 Reasons You’re Going to Get Investigated

Speakers: Bradford E. Adatto, JD, and Renee E. Coover, JD,


It's important for medical spas to be aware of problems that could cause them to come under investigation. This presentation will focus on the top five ways these investigations will be triggered and emphasize ways to maintain compliance. With the ever-increasing scrutiny in the medical spa industry, you must be prepared.

4-4:25 | Who Can Do What? Basics of Supervision and Delegation in a Med Spa

Speakers: Michael S. Byrd, JD, and Renee E. Coover, JD,


Inventions of new noninvasive cosmetic devices and products outpace the state law and the laws of the boards of medicine, nursing, and cosmetology. Consequently, determining a provider’s scope of practice in a medical spa setting is confusing at best. This presentation will outline fundamental concepts to help navigate the boundaries for the scope of practice for the typical providers in a medical spa.

4:30-4:55pm | The FDA Focus: What Do They Really Think About Medical Spas?

Speakers: Jay D. Reyero, JD, and Bradford E. Adatto, JD,


This presentation will highlight the powers the U.S. Food & Drug Administration, its powers to assert control of medical providers, and its powers to trigger an investigation. Owners of medical spas need to pay special attention to the ever-growing marketplace and “off-label use” of drugs and equipment.

Sponsored Education

1-1:25pm | Sponsored Education

Speaker: Lutronic

1:30–1:55pm | Flexibility vs. Affordability: Increase Full Treatment Acceptance

Speaker: Jean Moody,


2–2:25pm | Sponsored Education

Speaker: Neostrata

2:30-2:55pm | A New Paradigm for Enhancing the Effectiveness of Topical Products

Speaker: Cristin Mercer,

Environ Skin Care/DermaConcepts USA

4-4:25pm | Regenerative Medicine in Aesthetics – Revolutionizing the Future of Skin Rejuvenation with Age-repair Defensins

Speaker: Nikolay Turovets, PhD, DefenAge

4:30-4:55pm | Partnering for Practice Management Success

Speaker: Page Piland,