Pre-Show Education

Aesthetic Tech, Innovation & AI Summit

Tech Made Simple: Smarter Systems for the Modern Aesthetic Practice. This workshop is for providers, owners and administrators who want clarity—not confusion—around practice technology. It will break down the essential software every aesthetic practice needs, demystifying roles and reducing acronym overload. Whether you're exploring new platforms, optimizing what you already use or simply trying to understand what actually matters, you’ll discover practical, approachable guidance. Learn how to harness automation to lighten your workload, integrate AI to elevate patient experience and efficiency, and leverage smart tools that help you work smarter, not harder. Walk away inspired, informed and ready to build a tech-forward practice that supports both growth and ease.

Add this course when registering for Medical Spa Show 2026. If you've already registered, click here to add on to your ticket and select "Access My Registration".

Agenda

07:30AM - 08:00AM - Registration and Continental Breakfast

08:00AM - 08:30AM - Opening Keynote | Adam Reinebach, AmSpa

08:30AM - 09:00AM - Nex-Gen EMR | Podium

09:00AM - 09:30AM - The Smarter Med Spa: How Top Practices Are Using Technology | Michael Palana & Monnique Palana, Vagaro

09:30AM - 10:00AM - Customer Relationship Management (CRM) | Patrick Monaghan, Phorest

10:00AM - 10:30AM - Morning Break

10:30AM - 11:00AM - Inventory Management Software | Medvelle

11:00AM - 11:30AM - How Top Aesthetic Practice Grow to $10M+ in Revenue | Jonathan Schacter, The Data Co.

11:30AM - 12:30PM - Lunch and Software Demos

12:30PM - 01:30PM - Panel: How Tech is Rewriting the Business of Aesthetics | Ben Wolber, Illume Analytics / Michael Palana, Vagaro / AJ Rochefort, Mega / Patrick Monaghan, Phorest/ M: Annie Hockey, Skytale

01:30PM - 02:00PM - The Power of a Customized Dashboard | Ben Wolber, Illume

02:00PM - 02:30PM - Break

02:30PM - 03:00PM - How Med Spas are Using AI to Get More Clients | AJ Rochefort, Mega

03:00PM - 03:30PM - How AI & New Search Behavior are Reshaping Patient Acquisition | Carole Lawson & Rick Brown, MarketStorm AI

03:30PM - 04:00PM - Future Tech and AI Innovations to Watch Out For | Jared Rohrer, Aesthetics Conversion / Erika Crawford, Influx Marketing / M: Adam Reinebach, AmSpa

Allergan Aesthetics - The Forefront & The Future of Aesthetics featuring Live Injections

Experience the cutting edge of medical aesthetics at a one-of-a-kind Allergan Medical Institute session, “The Forefront and the Future of Aesthetics.” Join renowned industry leaders Julie Bass Kaplan FNP-BC, Leslie Fletcher NP-BC, Saami Khalifian MD, and more inspiring faculty (to be announced soon)! Witness live, on-stage injection demonstrations by experts and master advanced consulting, assessment, and treatment techniques that drive outstanding patient results. Immerse yourself in lively discussions on the hottest trends, groundbreaking data, and visionary perspectives that are shaping the long-term trajectory of aesthetics.

Add this course when registering for Medical Spa Show 2026. If you've already registered, click here to add on to your ticket and select "Access My Registration".

Agenda includes:

Holistic Approach to the Medical Weight Loss Patient: Aesthetic Solutions That Complement Outcomes and Drive Revenue
What’ s in a vial? Hot Topics in Toxin
Proven Strategies to Recruit, Convert & Retain Patients
Mastering & Maximizing Injectable Entry Points with Comprehensive Assessments and Treatment Plans
Live Injection Demonstrations
Leading the New Era: Insights on the Future from Allergan Aesthetics

Don’t miss this exclusive chance to elevate your skills, hear from with top minds in the field, and fuel your passion for innovation.

Agenda

11:00AM - 04:00PM - Presentations and Live Injections presented by Allergan: See the Course Description for Topics

Galderma – The New Aesthetics Playbook Feat. Live Injections

AART of GAIN featuring Live Injections. Learn from top aesthetic leaders how to create a holistic patient experience from consultation through treatment. Grow your understanding of the broad Galderma Aesthetic Injection portfolio and relevant anatomy to safely and effectively provide natural-looking results. From patients concerned about the effects of GLP-1 weight-loss to those seeking holistic facial balancing, patients want more from their aesthetic treatment. Elevate your understanding of the consultative Assessment, deepen your understanding of Anatomy, understand the science behind the Range of Galderma aesthetic products, and see a holistic Treatment with live injection. Wrap your knowledge with GAIN Business insights that you can implement in your practice.

Add this course when registering for Medical Spa Show 2026. If you've already registered, click here to add on to your ticket and select "Access My Registration".

Agenda

12:00PM - 12:30PM - Lunch and Gel Lab Experience

12:30PM - 12:45PM - Welcome - Melinda Bentz, Galderma

12:45PM - 01:00PM - GAIN Business Pearls: Creating a Bespoke Patient Experience - Emily Ann Scalise, M.A.

01:00PM - 01:15PM - Clinical Assessment for Holistic Treatment Planning - Lanna Cheuck, DO

01:15PM - 01:30PM - AART of the Consultative Assessment - Rana Kennelly, MSN, AGNP-C, CANS

01:30PM - 01:45PM - Anatomy for Injection - Morgan Renfro, RN, CANS

01:45PM - 02:00PM - Live Injection Demonstration of the Shape Up HIT - Lanna Cheuck, DO

02:00PM - 02:15PM - Science Behind the Range of Galderma Products - George Baxter-Holder, DNP, MBA, CANS & Matthew Meckfessel, PhD

02:15PM - 02:30PM - Live Injection Demonstration of the Balanced Profile HIT - Lanna Cheuck, DO

02:30PM - 03:00PM - GAIN Business Pearls: Next Steps to Keep the Patient as the Focus - Emily Ann Scalise, M.A.

03:00PM - 04:00PM - Closing and B&A with Panel

Mergers & Acquisitions Summit presented by Skytale Group + ByrdAdatto + Eskow Law Group

Thinking about scaling or selling your practice? The Medical Spa Mergers & Acquisitions Summit, sponsored by Skytale Group and ByrdAdatto, is designed to help you navigate this pivotal decision with confidence. Hear from industry experts who have guided practice owners through complex transactions and gain firsthand insights from those who have successfully transitioned their businesses. Whether you’re preparing for growth or planning your exit strategy, this summit provides the essential knowledge and strategies you need to move forward.

Download the agenda and prepare to scale your practice!

Add this course when registering for Medical Spa Show 2026. If you've already registered, click here to add on to your ticket and select "Access My Registration".

Agenda

08:45AM - 09:00AM - Check-in

09:00AM - 09:20AM - Introduction & Aesthetic Market Overview | Ben Hernandez – CEO & Managing Director at Skytale , Brad Adatto – Partner & President at ByrdAdatto , Jon Eskow – Founder at Eskow Law Group

09:20AM - 10:00AM - View From the Top: A CEO Perspective | Alyssa Shaw – CEO at The Aesthetic Syndicate, John Wheeler – CEO at Alpha Aesthetics, Alyssa Rapp – CEO at Empower Aesthetics | M: Annie Robertson Hockey – President at Skytale

10:00AM - 10:45AM - Deal or No Deal: A Buyer’s Perspective | Dan Schacter – CEO at Cosmetic Physician Partners , Mark Fruce – Co-Founder & Principal at Annie Aesthetic, Reetu Gupta - CEO & Founder at Well Labs+ | M: Tedd Van Gorden – Director at Skytale

10:45AM - 11:30AM - Lessons Learned From an M&A Deal Team | Jon Eskow – Founder at Eskow Law Group, Michael Byrd – Partner & CEO at ByrdAdatto, Ben Hernandez – CEO & Managing Director at Skytale | M: Brad Adatto – Partner & President at ByrdAdatto

11:30AM - 12:40PM - Lunch & Learn with Experts

12:40PM - 01:15PM - The Emotional Rollercoaster of a Deal | Greg Rutstein – Partner & Head of Corporate Healthcare at Eskow Law Group , Julie Davis – Founder & CEO Pura Vida Body & Mind Spa , Kattie Kaffai – Founder at LivingYoung, Tedd Van Gorden – Director at Skytale | M: Brad Adatto – President at ByrdAdatto

01:15PM - 02:00PM - Life After Close | Mike Pedro – CEO at MD Esthetics , Michael Byrd – CEO at ByrdAdatto, Darcie Surinak – President & COO at AYA Medical Spa, Maegen Kennedy – Head of Clinical Development, AYA and CEO & Founder of Windermere Med Spa & Laser Institute & Windermere Longevity | M: Jonathan Eskow – Founder at Eskow Law

02:00PM - 02:30PM - Future Looking: How Future Innovation Could Impact Your Practice | Jay Reyero – Partner & CFO at ByrdAdatto, Keri Gohman – CEO at Patient Now, Kay Durairaj, MD – CEO at Beauty by Dr. Kay | M: Annie Robertson Hockey – President at Skytale

02:45PM - 04:00PM - Networking Happy Hour & Raffle

The Medical Spa Show Boot Camp

When: Thursday, April 9, 2026, 8 am - 3:45 pm

Spring Sale Price:

Non-members: $876

Plus Members: $700

Basic Members: $788

Add this course when registering for Medical Spa Show 2026. If you've already registered, click here to add on to your ticket and select "Access My Registration".

Learn how to open and run a legally compliant and profitable medical spa practice. Connect with experts who are eager to share their secrets, and find resources to help you turn your medical aesthetic vision into reality. AmSpa's Medical Spa Boot Camp at MSS dives into laws, business practices and tried-and-true marketing solutions. You aren't alone in your med spa journey.

*CME is not applicable for this course

Agenda

07:30AM - 08:00AM - Registration and Continental Breakfast

08:00AM - 08:30AM - Opening Keynote | Speaker: Alex R. Thiersch, JD, AmSpa

08:30AM - 09:45AM - The Law | SPEAKERS: Jay Reyero, ByrdAdatto + Alex Thiersch, AmSpa

09:45AM - 10:15AM - Morning Break

10:15AM - 11:00AM - The Plan | SPEAKER: John Rodriguez, Ethos MedSpa

11:00AM - 11:45AM - The Financials | SPEAKER: Jessica Nunn, Maven Financial Partners

11:45AM - 12:15PM - Patient Experience is Everything | SPEAKER: Kirstie Jackson, AmSpa

12:15PM - 01:00PM - Lunch

01:00PM - 01:45PM - KPIs: How Knowing Them Will Maximize Revenue | SPEAKER: Judy Kozlicki, Skytale Group

01:45PM - 02:15PM - Consultations That Convert | Terri Ross, Terri Ross Consulting

02:15PM - 02:45PM - Afternoon Break

02:45PM - 03:30PM - Choosing the Right Treatments for Your Aesthetic Practice | SPEAKER: Taylor Siemens, NP, Kairos Aesthetic

03:30PM - 04:15PM - Drinks with the Exhibitors

The Perfect Start to Your MSS Journey

Aesthetic Tech, Innovation & AI Summit

Agenda

Allergan Aesthetics - The Forefront & The Future of Aesthetics featuring Live Injections

Agenda

Galderma – The New Aesthetics Playbook Feat. Live Injections

Agenda

Mergers & Acquisitions Summit presented by Skytale Group + ByrdAdatto + Eskow Law Group

Agenda

The Medical Spa Show Boot Camp

Agenda