Your patients stopped Googling. They're asking ChatGPT, Gemini, and Perplexity — and those platforms are quietly recommending your competitor. Most med spas don't realize their booking page lives on Zenoti's or Boulevard's domain, not theirs. Every conversion strengthens your software vendor's visibility, not yours. Iris identifies this broken foundation and moves booking back onto your domain where it belongs. It gets worse. Research shows 87% of independent med spas are completely invisible to AI search — even practices with perfect 5-star ratings. In a recent SoCal study, the #1 Google-ranked practice was recommended by zero of five AI platforms tested. The page-two practice with structured content was recommended by all five. Google rank no longer equals patient discovery. Iris by AdChoreo will make med spas agentic in 90 days. It shows exactly how discoverable your practice is across every AI platform, benchmarks you against local competitors, pinpoints the queries where you're losing patients, and deploys a full content engine across SEO, social, and AI so you show up where patients are actually searching. Practices building AI visibility today will be nearly impossible to displace in 18 months. Is your med spa agentic? Find out at iris.adchoreo.ai.