Erica Sheffield

Erica Sheffield is the vice president of research and insights at Synchrony, a leading consumer financial services company. With a strong track record in uncovering consumer behavior and market trends, Sheffield drives strategic decision-making through data and insights. Before joining Synchrony, she spent nine years leading global insights at Arbonne International, a renowned health and wellness company. She also gained extensive experience in research and insights roles at major advertising agencies. Fueled by curiosity and a passion for continuous learning, Sheffield combines analytical rigor with creativity to deliver impactful results.