Leslie Tracey

Leslie Tracey founded Diamond Hands Media in 2019 to help medical aesthetics leaders turn expertise into authority. She works with C-suite executives, practice founders, and industry institutions on brand strategy, leadership positioning, and filmed content that drives recognition. Over the past six years, Tracey has partnered with established aesthetic practices and industry leaders on founder brand positioning and strategic content creation. Her approach centers on aligning external brand promises with internal leadership systems—ensuring authority is built on operational reality, not aspirational marketing. Tracey hosts the Diamond Hands Podcast, where she explores leadership, brand strategy, and the future of medical aesthetics with industry innovators. She has served as business faculty for GAIN Business since 2022. Tracey is the author of "Be Intentional or Be Irrelevant," which challenges leaders to align their internal systems with external brand promises. She writes The Branded Practice newsletter and believes the best brands are built by starting where you are, not where you think you should be.