Mark Fruce

Mark Fruce is the Co-Founder and Principal at Annie Aesthetic, an industry-leading medical aesthetics platform he helped build from the ground up to partner with and acquire best-in-class clinics across the United States. Today, Annie Aesthetic generates approximately $65 million in annual revenue across 21 clinics and 14 brands, backed by permanent capital from family office, institutional, and high-net-worth investors — with a singular focus on the aesthetics industry. Mark co-founded Annie Aesthetic out of a firsthand recognition that leading medical spa owners too often lacked the financial and operational support needed to grow or transition their practices with confidence. His mission has been to build the most founder-friendly acquisition platform in the industry — one rooted in integrity, transparency, and genuine win-win outcomes for clinic owners, their employees, and their patients. Before co-founding Annie Aesthetic, Mark built his career across investment sales, financial services, and commercial real estate, developing deep expertise in business valuation, transaction structuring, and institutional portfolio management at firms including Marcus & Millichap and State Street. A natural entrepreneur shaped by his family’s roots in business, he brings the perspective of an owner to every deal — someone who understands what it means to build something from scratch and the trust required to pass it forward. He holds a dual degree in Economics and Environmental Studies from Hobart College.