Mary Ford

Mary Ford, MSN, APRN, CRNA, is a founder, CEO, and growth strategist known for building scalable, compliant, and high-performing businesses in the medical aesthetics and service-based industries. She is the Founder and CEO of Smiley Aesthetics, a multi-state medical aesthetics organization that has grown from a small mobile practice into a nationally recognized brand with brick-and-mortar locations, a training and education division, and a robust owner-operator model spanning multiple states. With a background rooted in marketing, operations, and systems thinking, Ford specializes in turning vision into execution—building infrastructure, teams, and repeatable growth engines that support sustainable scale. Her work focuses on brand differentiation, ethical marketing, leadership development, and creating training-forward cultures that empower providers and entrepreneurs to succeed. Ford is also an advisor and consultant to founders across healthcare, beauty, and service-based businesses, where she helps leaders align strategy, compliance, and revenue growth. She is passionate about mentorship, living and leading by her mantra of Courage, Consistency, and Kindness, and sharing practical, real-world lessons from scaling businesses in complex regulatory environments.